Selected AxisABM engagements across B2B SaaS, IT services, cybersecurity, manufacturing and consulting. Every case is measured in pipeline sourced, opportunities created and revenue influenced.
Problem: inbound produced low-quality leads with no enterprise deals. Solution: a multi-channel ABM campaign targeting 500 named enterprise accounts. Result: $6.4M in qualified pipeline and 42 first meetings with VP+ buyers in two quarters.
Problem: 14-month sales cycles and no access to the C-suite. Solution: multi-channel ABM engagement with executive LinkedIn plays and account-specific content. Result: 3× more meetings with senior decision-makers and a 38% shorter cycle.
Problem: crowded market, low CISO response rates. Solution: personalised research briefs, thought leadership and 1:1 outreach to named CISOs. Result: 27 CISO discovery calls and $2.1M in sourced pipeline in one quarter.
Problem: heavy reliance on referrals, no expansion motion. Solution: ABM programme mapping buying committees inside existing accounts. Result: $4.8M in expansion revenue across 12 named accounts.
Problem: entering a new logistics vertical with no brand. Solution: ICP design + intent-driven ABM + content personalisation. Result: 210 target accounts engaged, 34 opportunities and 2 seven-figure deals in year one.
Problem: unpredictable enterprise pipeline. Solution: tiered ABM programme with quarterly account cohorts. Result: pipeline coverage moved from 1.8× to 4.2× and forecast accuracy improved by 34 pts.
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