Our client, Materialogic transformed their content strategy and revenue operations, resulting in significant increases in customer acquisition and revenue. They partnered with us to enhance their content, website, and revenue operations to drive account based growth.
The leading third-party logistics organization had a website and content that was product-focused, versus written to deliver value and optimized for conversion. They also had lead scoring and ICP automation that was contact-centric and treated everyone equally.
We first made sure the ICP definitions were fully defined. Those were operationalized into a strategic content plan, and drove the website that directed accounts to valuable, relevant content. Lead routing and scoring was transformed to prioritize and assign accounts at scale and workflows were built to deliver highly targeted and relevant email and advertising campaigns.
As a result, Materialogic saw a 33.7% increase in leads created just six months post-launch, and a 26% increase in sales conversions from opportunity to closed-won deals a year into the partnership.
They can confidently say that their content is reaching the right audience and the right potential buyers.
We know ABM success doesn’t happen overnight, but we’re here to help you get started. Our team excels in crafting ABM strategies that get results, building the foundations of an end-to-end ABM experience through ICP alignment, tech stack integration, and conversion-focused content.
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